Not Today Flu Campaign
Art Direction

After the pandemic, flu awareness took a nosedive. People just weren’t thinking about it anymore. So, our job was to remind everyone that the flu is still out there, unpredictable as ever. Sanofi challenged us to create an unbranded campaign to get people thinking about their flu vaccines again. To do that, we teamed up with Jason Alexander and brought some humor and levity to the table, steering clear of the usual scare tactics. The result? A fun, engaging campaign that cut through the noise and got people talking.

San Pellegrino Granita Kit
Packaging Design | Art Direction

The San Pellegrino Granita Kit project was inspired by the carefree and sun-kissed essence of an Italian summer, where each moment is a celebration of life's simple pleasures. Our goal was to craft a captivating and delightful consumer experience that transports you to the heart of this Mediterranean adventure. The project entailed the creation of packaging for a DIY granita kit that prominently features San Pellegrino's iconic sparkling beverages, as well as art direction for a photoshoot that brings to life the joy and fun of an Italian summer.

Essentia Water + Wine
Packaging Design | Art Direction

Essentia Water partnered with House Wine to bring together the ultimate holiday party essentials into one box. This speciality packaging encouraged partygoers to hydrate during holiday festivities so they could keep the party going responsibly.

STANLEY TUCCI PR CAMPAIGN
Art Direction | Design
San Pellegrino partnered with Stanley Tucci to give away a chance to summer like an Italian. Stanley encouraged his followers to put their OOO on and take a well deserved month long vacation paid for by San Pellegrino. He also shared his favorite tips on how to soak up summer the Italian way.

CONTENT SERIES & MICROSITE
Art Direction | Design
RXBAR knows they have some curious consumers, so they challenged Amp Agency to help tell the story of what goes into their bars, nut butters and oats. Diving into actual FAQs, we created the “What’s Inside” content series to answer top questions and inform consumers about the ingredients used in their products.

STANLEY TUCCI PR CAMPAIGN
Art Direction | Design

San Pellegrino partnered with their first ever celebrity and everyone’s favorite Italian, Stanley Tucci. To make a splash in the crowded food & beverage space, I designed speciality “Stan Pellegrino” packaging. Stanley debut the boxed set on his social channels earning 1.5B impressions. “Stan Pellegrino” made a splash with 166 placements across food, lifestyle, entertainment, and trade publications and was #1 in media mentions compared to Topo Chico, Bubly, Perrier and LaCroix during launch week.

CAMPAIGN
Art Direction | Design
Eastern Bank believes in a just and equitable society for all and is determined to close the racial wealth gap. Before Covid 19, Eastern Bank approached Amp Agency to plan an event to help connect Black and minority professionals to business leaders in the Boston area, as well as share resources like the Business Equity Initiative. We had to rapidly pivot this event to become a virtual town hall, where we worked with local leaders to have a meaningful conversation about the racial divide in Boston and discuss actionable solutions to work towards a more just future.

SOCIAL CONTENT
Art Direction | Styling
Josh Cellars approached Amp Agency to reposition their social content to stand out from traditional California wineries. We shifted the brand’s visual tone to feel a bit more masculine and “rugged New England.” This treatment helped tell the story of the founder, Joseph Carr’s humble roots in upstate New York and the strong connection he forged there with his father, Josh, the namesake of the brand.

BRANDING & WEB DESIGN
Design | Brand Development
Harvard created a new joint master’s degree program, a MS/MBA, that combines the prestigious Harvard Business School (HBS) and the Harvard John A. Paulson School of Engineering and Applied Sciences (SEAS). To launch the program, I created branding and website that felt modern, tech savvy and visualized the duality of being an engineer and entrepreneur.

BRANDING
Design | Art Direction
Each year Amp Agency sends out an annual holiday card to connect with clients. In 2019, we wanted to share some laughs and make Coal the must have holiday item. We branded Santa’s go to gift for those on the naughty list, as a luxury item and created a spoof ad. Clients received coal paperweights and gold leaf embossed cards to encourage them to indulge a little this holiday season.

SOCIAL CONTENT & PREROLL VIDEO
Art Direction | Photography
Stop & Shop takes pride in being a local New England grocer and uses social media as a way to connect and inspire customers.

HOLIDAY PARTY INVITE
Illustration | Design
One of the best ways to celebrate the end of a busy year at Amp Agency, is the annual holiday party. I illustrated the invites for a game night themed party.

STOOLS & STRINGS CONCERT SERIES
Branding | Personal Project
Gibson may be synonymous with rock n’ roll but the brand got its start with acoustic guitars. To honor their heritage, Gibson is sponsoring an acoustic concert series. Held in small venues, Stools & Strings showcases how artists began with just a seat and their guitar...in celebration of how Gibson began it’s legacy with an acoustic guitar.