PR Campaign
Art Direction / Packaging Design

To celebrate summer and the spirit of La Dolce Vita, Sanpellegrino teamed up with Kenny Flowers to create Swimfruits, a limited-edition swimwear collection inspired by the colorful fruit flavors found in its sparkling drinks.

CONTENT SERIES & MICROSITE
Art Direction | Design
RXBAR knows they have some curious consumers, so they challenged Amp Agency to help tell the story of what goes into their bars, nut butters and oats. Diving into actual FAQs, we created the “What’s Inside” content series to answer top questions and inform consumers about the ingredients used in their products.

Art Direction / Packaging Design
To break through with its new cold brew concentrate, Nescafé tapped into the viral lemonade trend and partnered with Swoon to launch a refreshing Espresso Lemonade.

Cereal Liar Pop Up
Creative Direction / Experiential Design

To celebrate National Milk Day, Silk set out to prove that cereal lovers might not be as loyal to dairy milk as they claim. The brand created the Cereal Liar Pop-Up, a live taste-test experience in New York City where guests sampled cereal with both Silk and dairy milk while hooked up to a lie detector test. Hosted with reality TV icon Phaedra Parks and polygraph examiner John Grogan, the activation turned a simple product preference into a playful public trial, calling out “cereal liars” and giving dairy loyalists a chance to prove they really meant it.

Art Direction
Each holiday season, Sanpellegrino and Stanley Tucci come together to elevate the art of Italian entertaining.

Not Today Flu Campaign
Art Direction

After the pandemic, flu awareness took a nosedive. People just weren’t thinking about it anymore. So, our job was to remind everyone that the flu is still out there, unpredictable as ever. Sanofi challenged us to create an unbranded campaign to get people thinking about their flu vaccines again. To do that, we teamed up with Jason Alexander and brought some humor and levity to the table, steering clear of the usual scare tactics. The result? A fun, engaging campaign that cut through the noise and got people talking.

STANLEY TUCCI PR CAMPAIGN
Art Direction | Design
Sanpellegrino partnered with Stanley Tucci to give away a chance to summer like an Italian. Stanley encouraged his followers to put their OOO on and take a well deserved month long vacation paid for by San Pellegrino. He also shared his favorite tips on how to soak up summer the Italian way.

Comfort Calendar
Art Direction / Packaging Design

During a season full of cooking, hosting, shopping, wrapping, and general holiday chaos, Stouffer’s gave families a new kind of countdown: the Comfort Calendar. Inspired by the advent calendar format, this limited-edition gingerbread-style house was packed with seven Stouffer’s favorites, transforming familiar frozen meals into a festive, craveable holiday moment.

Essentia Water + Wine‍ ‍
Art Direction / Packaging Design

Essentia Water partnered with House Wine to bring together the ultimate holiday party essentials into one box. This speciality packaging encouraged partygoers to hydrate during holiday festivities so they could keep the party going responsibly.

PR Campaign
Art Direction / Packaging Design

The Sanpellegrino Granita Kit project was inspired by the carefree and sun-kissed essence of an Italian summer, where each moment is a celebration of life's simple pleasures. Our goal was to craft a captivating and delightful consumer experience that transports you to the heart of this Mediterranean adventure. The project entailed the creation of packaging for a DIY granita kit that prominently features Sanpellegrino's iconic sparkling beverages, as well as art direction for a photoshoot that brings to life the joy and fun of an Italian summer.

SOCIAL CONTENT
Art Direction | Styling
Josh Cellars approached Amp Agency to reposition their social content to stand out from traditional California wineries. We shifted the brand’s visual tone to feel a bit more masculine and “rugged New England.” This treatment helped tell the story of the founder, Joseph Carr’s humble roots in upstate New York and the strong connection he forged there with his father, Josh, the namesake of the brand.

PR Campaign
Art Direction | Packaging Design

Seattle’s Best turned its new Campfire S’mores roast into a full summer experience, partnering with XO Marshmallow to launch coffee-flavored marshmallows inspired by its signature roasts.

STANLEY TUCCI PR CAMPAIGN
Art Direction / Packaging Design

Sanpellegrino partnered with their first ever celebrity and everyone’s favorite Italian, Stanley Tucci. To make a splash in the crowded food & beverage space, I designed speciality “Stan Pellegrino” packaging. Stanley debut the boxed set on his social channels earning 1.5B impressions. “Stan Pellegrino” made a splash with 166 placements across food, lifestyle, entertainment, and trade publications and was #1 in media mentions compared to Topo Chico, Bubly, Perrier and LaCroix during launch week.

SOCIAL CONTENT & PREROLL VIDEO
Art Direction | Photography
Stop & Shop takes pride in being a local New England grocer and uses social media as a way to connect and inspire customers.